About me
Asha Perina Goddard
Multidisciplinary by design. Intentional by nature.
While my core expertise lie in visual communication, my work is deeply informed by my roots in product and interior design. This unique edge allows me to solve problems holistically—whether designing for the page, the screen, or the built environment. This unique background allows me to bridge the gap between digital and physical environments, creating cohesive brand experiences for clients in various sectors. With experience working with non-profits, hospitality and small businesses to large publishing houses and agencies and cultue related projects, my practice is built on a singular goal: creating visual systems with intention, clarity, and lasting impact. Selection of my work has been displayed in the The Museum of Contemporary Art in Zagreb, Croatia, Ambienta and Zagreb Design Week. I also holds a certificate in Motion Design and continuously expanding my knowledge in various areas.
About me
Asha Perina Goddard
Multidisciplinary by design. Intentional by nature.
While my core expertise lie in visual communication, my work is deeply informed by my roots in product and interior design. This unique edge allows me to solve problems holistically—whether designing for the page, the screen, or the built environment. This unique background allows me to bridge the gap between digital and physical environments, creating cohesive brand experiences for clients in various sectors. With experience working with non-profits, hospitality and small businesses to large publishing houses and agencies and cultue related projects, my practice is built on a singular goal: creating visual systems with intention, clarity, and lasting impact. Selection of my work has been displayed in the The Museum of Contemporary Art in Zagreb, Croatia, Ambienta and Zagreb Design Week. I also holds a certificate in Motion Design and continuously expanding my knowledge in various areas.
About me
Asha Perina Goddard
Multidisciplinary by design. Intentional by nature.
While my core expertise lie in visual communication, my work is deeply informed by my roots in product and interior design. This unique edge allows me to solve problems holistically, whether designing for the page, the screen, or the built environment. This unique background allows me to bridge the gap between digital and physical environments, creating cohesive brand experiences for clients in various sectors. With experience working with non-profits, hospitality and small businesses to large publishing houses and agencies and culture related projects, my practice is built on a singular goal: creating visual systems with intention, clarity, and lasting impact. Selection of my work has been displayed in the The Museum of Contemporary Art in Zagreb, Croatia, Ambienta and Zagreb Design Week. I also holds a certificate in Motion Design and continuously expanding my knowledge in various areas.
Work
Portfolio
I help brands find their best self through design that’s simple, human, and 100% you.
Work
Portfolio
I help brands find their best self through design that’s simple, human, and 100% you.
Contact
Working across identity, digital, and editorial design, I bring experience from projects in publishing, cultural, and commercial contexts. My practice is grounded in clarity, structure, and a consistent approach to development, allowing work to be applied across different formats and scales. I collaborate with both smaller brands and larger organizations, with a focus on creating visual outcomes that are coherent, adaptable, and built to last.
Contact
Working across identity, digital, and editorial design, I bring experience from projects in publishing, cultural, and commercial contexts. My practice is grounded in clarity, structure, and a consistent approach to development, allowing work to be applied across different formats and scales. I collaborate with both smaller brands and larger organizations, with a focus on creating visual outcomes that are coherent, adaptable, and built to last.
Services
What I Do
01
Brand Identity
I build cohesive visual systems that transform how the world perceives your business. From iconic logos to comprehensive brand guidelines, I ensure your identity is not just consistent, but unforgettable across every touchpoint.
02
Digital & Motion Design
In a world of endless scrolling, static isn’t enough. I create dynamic digital assets and motion graphics designed to stop the thumb and start a conversation. Whether it’s social campaigns or or content for web and newsletters, I make sure your brand lives and breathes online.
03
Editorial Design & Visual Storytelling
I bridge the gap between complex information and visual storytelling. By combining expert typography with thoughtful editorial layouts, I create book covers, catalogues, and publications that resonate with your audience. I take your long-form content and give it the structure and style it needs to stand out.
04
Design Support & Consultation
High-level design, whenever you need it. I provide ongoing creative partnership for agencies and companies looking to scale their output without compromising on quality. Think of me as your on-call art director, ensuring your visual standards never slip.
Services
What I Do
01. Brand Identity
I build cohesive visual systems that transform how the world perceives your business. From iconic logos to comprehensive brand guidelines, I ensure your identity is not just consistent, but unforgettable across every touchpoint.
02. Digital & Motion Design
In a world of endless scrolling, static isn’t enough. I create dynamic digital assets and motion graphics designed to stop the thumb and start a conversation. Whether it’s social campaigns or or content for web and newsletters, I make sure your brand lives and breathes online.
03. Editorial Design& Visual Storytelling
I bridge the gap between complex information and visual storytelling. By combining expert typography with thoughtful editorial layouts, I create book covers, catalogues, and publications that resonate with your audience. I take your long-form content and give it the structure and style it needs to stand out.
04. Design Support & Consultation
High-level design, whenever you need it. I provide ongoing creative partnership for agencies and companies looking to scale their output without compromising on quality. Think of me as your on-call art director, ensuring your visual standards never slip.
Process
The Process Behind the Work
Discover
Understanding the context, the brand, and what needs to be solved. Looking at position, audience, and existing direction to get a clear starting point.
Develop
Translating the concept into a working system. Typography, layout, and visual language are built and refined into something cohesive and flexible.
Define
Shaping the core idea. Clarifying the message, tone, and visual direction before any design is executed.
Deliver
Finalizing and preparing the work for real use. Ensuring everything is consistent, functional, and ready to live across platforms.
Process
How I work
Discover
Understanding the context, the brand, and what needs to be solved. Looking at position, audience, and existing direction to get a clear starting point.
Develop
Translating the concept into a working system. Typography, layout, and visual language are built and refined into something cohesive and flexible.
Define
Shaping the core idea. Clarifying the message, tone, and visual direction before any design is executed.
Deliver
Finalizing and preparing the work for real use. Ensuring everything is consistent, functional, and ready to live across platforms.
Atelier
The Sandbox
Where rules are dropped and ideas run wild. An unfiltered collection of passion projects, side quests and creative play.
Contact
Say hi!
Whether you’re starting from scratch or just need a fresh set of eyes on an existing or ongowing project, I’m here to help you find the right path forward. Fill out the form below and I’ll get back to you within 24 hours.
Atelier
The Sandbox
Where rules are dropped and ideas run wild. An unfiltered collection of passion projects, side quests and creative play.
Contact
Say hi!
Whether you’re starting from scratch or just need a fresh set of eyes on an existing or ongowing project, I’m here to help you find the right path forward. Fill out the form below and I’ll get back to you within 24 hours.